NEW ERA BRANDS FLYING HIGH WITH UNITED AIRLINES PARTNERSHIP

Aura™ Clip'n'Go™ Mints will be featured in UA Smart Pack meals;
company expands Aura™ brand and looks to tap seasonal, kids confection markets.

CHICAGO - (May 20, 2008) – Following a successful introduction in 2007, Aura™ Clip'n'Go™ Mints has taken to the skies this year as part of United Airlines' Smart Pack meal program. The sugar-free mints with no artificial flavors or colors, from New Era Brands, will be available to over 2 million fliers each month as part of a "better-for-you foods" option on United flights. "We are excited to partner with United Airlines for this program," says New Era Brands president Jeff Grossman. "This is a great way to increase our brand recognition and showcase the innovative design of Aura Clip'n'Go."

The sugar-free mints (and sugar-free gum) feature patent-pending "Clip'n'Go" packaging that keeps breath fresheners close at hand and Grossman thinks travelers will appreciate the convenience. "The product was created for people with an on-the-go lifestyle, so we saw the United partnership as a natural fit." In addition to the United Airlines partnership, New Era Brands unveils several new product introductions. Highlights include:

Aura™ Breast Cancer Awareness Aura™ Clip'n'Go™ Gum & Mint
As part of its sponsorship of the National Breast Cancer Foundation, Inc., New Era Brands is also offering limited edition pink containers of its Aura™ Clip'n'Go™ mints and gum this fall timed to coincide with National Breast Cancer Awareness Month. A portion of the proceeds from these sales will go to the foundation. New Era will also be distributing samples at fundraising walks throughout the country later this year. Aura™ Clip'n'Go™ mints and gum have a SRP of $0.99 to $1.29.

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Marshmallow Farms™
New Era Brands is also entering the children's confection arena with Marshmallow Farms™. These animal-shaped treats are expertly decorated by hand and will come in various themes (ants, barnyard animals). The back of the 6-ct boxes will feature fun facts about the animals, word searches and mazes as an added bonus for children. Marshmallow Farms™ will have a SRP of $0.99 to $1.29.

About New Era Brands
New Era Brands LLC is a consumer packaged goods company based in Northbrook, Illinois, founded in 2006. As a creator of innovative products in the candy category, New Era is dedicated to building brands that meet consumer needs, including its lines of Aura™ Clip'n'Go™ Gum and Mints, Aura™, Marshmallow Farms™ and more. New Era Brands products are sold nationwide at grocery, drug, convenience and specialty retail outlets.